A Very Happy ‘Halloween’: Thursday Night Previews At $7.7M

  • Deadline
A Very Happy ‘Halloween’: Thursday Night Previews At $7.7M
Friday AM Update after Thursday night Exclusive: Universal is calling Miramax/Blumhouse’s Halloween at $7.7M in Thursday night previews which began at 7PM, at 3,200 venues, still a fantastic result for a horror pic even though our estimates overshot. Last night’s take bests The Nun‘s $5.4M preview and it’s just under the $8M of Paranormal Activity 3‘s midnight previews. Given the funky, front-loaded nature of horror movies –they don’t exactly leg out like superhero ones– makes this a tricky one to peg in regards to how high it will go. Already we were hearing that advance ticket sales today are enormous, and that’s after last night’s show. We heard there were presales in certain multiplexes that are beating It‘s sales. Already, Fandango reported that Halloween is the best horror pre-seller of the year, well ahead of The Nun.

Should Halloween follow a
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